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If your Business Have Two words or more then Using Letter Mark Logo is the Best Choice for your Business.

For example, how much easier is it to say—and remember—NASA versus the National Aeronautics and Space Administration?

Word Mark Logo

Similar to a letter mark, a wordmark logo is a font-based logo that focuses on a business name alone.

Google logo is a great example of this. The name itself is catchy and memorable so when combined with strong typography, the logo helps create strong brand recognition.

Iconic or Symbol Logo

Each of these companies’ logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable.

It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye.

Abstract Marks Logo

Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business. A few famous examples include the BP starburst-y logo, the Pepsi divided circle, and the strip Adidas flower.

Like all logo symbols, abstract marks work really well because they condense your brand into a single image.

Mascot Logos

Often colorful, sometimes cartoonish, and most always fun, the mascot logo is a great way to create your very own brand spokesperson and spokes character.

Combination Mark Logos

It’s in the name! A combination mark is a logo comprised of a combined wordmark or letter mark and a pictorial mark, abstract mark, or mascot.

The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image.

Some well-known combination mark logos include Doritos, Burger King, and Lacoste.

Emblem Logos

The last major type of logo is the emblem.

An emblem logo consists of a font inside a symbol or an icon; think badges, seals, and crests. These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations, or government agencies. The auto industry is also very fond of emblem logos.

While they have a classic style, some companies have effectively modernized the traditional emblem look with logo designs fit for the 21st century (think of Starbucks’ iconic mermaid emblem or Harley-Davidson’s famous crest).